The recent proliferation of social media and web 2.0 tools has left many family business owners asking, “What does this mean for me and our business?” Once the domain of the technically hip and the chatty teenagers, Facebook, Twitter and their many siblings are now a force to be reckoned with. Coupled with a slew of experts selling “How-to’s” and asking “Why aren’t you?” many feel a slight twinge of paralysis. IT is likely Web 2.0 and many of the social media tools are not for everybody, but just as many doubted the staying power of the internet in the 90’s, the way we communicate is certainly changing thanks in large part to Web 2.0.
As we shift from Web 1.0 to 2.0, it is important to understand the flow of the message has changed. Customers and consumers are now “pulling” the desired messages towards them, rather than having you “push” unwanted ads and way. Businesses can now create a community of interested customers and be more attentive to what they want to hear from you. For family businesses, this is of the utmost importance as they tend to understand that relationships really do matter!
Tools like Twitter, Facebook and blogs allow you to enhance your brand, control your message, expand your reach and stay relevant in the eyes of your customers. It gives them a direct voice to you and strengthens the relationship by making you more personal.
Coming tomorrow is a primer on some of the more popular social media tools and how you might use them for your business, including Twitter, Facebook, Linked In, and Slideshare.